Networking that Works

Networking That Works!

Do you belong to one or more networking groups and attend networking events as part of marketing your small business? If you've been part of a networking group for some time, but haven't had a lot of success with leads and referrals, it could be that you belong to the wrong group. But if you're confident the networking group you belong to is the best one for your business, it could be you need to revisit the approach you're taking.

Networking presents opportunities for small business owners to boost their business. But, just because you show up, talk to everyone and pass out all your business cards doesn't mean your phone will soon be ringing off the hook. Networking that works, demands a different approach than the "How much can I get out of this networking function?" mentality too many small business owners seem to have. The approach that makes networking work is very similar to the approach you must take in marketing your services...give first to get later.

Networking only works if you're able to build relationships -- genuine relationships, not "drive-by" introductions and "relay-race" style business card swaps. And the only way to build relationships is to focus on how you can have an impact. In return, you'll receive benefits from your efforts. So how can you make the most of the opportunities networking presents?

How can you start to build mutually beneficial relationships with other members? Start by recognizing that everyone is in the same boat when it comes to networking and meeting new people. For most, meeting strangers can feel a bit awkward and uncomfortable. Sound familiar? You'll never start to build beneficial networking relationships just by hiding out in the corner waiting for others to approach you. If you really can't muster up the courage or energy to start conversations with other members first, you're not networking -- you're simply wasting your time.

You need to make yourself stand out, by taking the initiative to approach people first and make them feel welcome. If you need some inspiration, try imagining the networking function you're attending is a party -- and you're the host! You want people to feel welcome and comfortable at your party, so you go out of your way to be friendly to everyone who walks through the door.

Take the same approach to networking, and you'll be amazed how quickly you start to form relationships with other business owners -- the kind that will help you gain more clients in the long run, for years to come. While you talk to networking group members, go out of your way to listen carefully to what they say - about their business, their clients and themselves. This is the first step in building a relationship, and demonstrating you're eager to do so will make a positive and lasting impression on other members.

Following up with people you've met-either by phone, email or a hand-written note -- is another powerful way to ensure that your time at an event is used to its fullest. Did you meet someone interesting that could be a good power-partner for your business? Then after the networking event, why not call and invite them to coffee to discuss how you can potentially work together?

Remember networking only works if you work at it. There's a reason it's called net-WORK...not net sit, net eat, or net don't talk to anyone until they talk to you first. During this holiday season, think about how you can approach networking from this different perspective to ensure results from all the people you meet.

Copyright © 2008 Jeanna Pool. All Rights Reserved. WANT TO USE THIS ARTICLE ON YOUR WEBSITE, BLOG OR NEWSLETTER? You can, as long as you include this complete blurb with it: "By Jeanna Pool. She is an author, speaker and marketing consultant who helps solo small business owners attract more clients consistently. Visit her website, www.marketingthatworks.com now to get FREE marketing tips that will jump-start your marketing efforts and success. (Make sure the link is live if placed in an eZine or on a web site.)

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