Networking and 60 Second Commercials--Non-verbal Communications

So far, we have looked at the best ways to make a good 60 second commercial. The first four elements were:

        Preparation
        Who is your perfect customer    
        What are you offering
        Why should I believe you            

The final component of a good commercial is the glaring fact that your words are only 7% of the communication process. The remaining 93% of your communications comes from non-verbal elements. Let's take a look at these elements.

It starts with a smile. Everyone responds well to a smile. A smile encourages other to open up to you. A non-smile encourages them to move away from you.

Making good eye contact with another person shows respect and good manners. The eyes have been called the window of the soul. Have you even been in a conversation with someone here and they keep looking over your shoulder trying to see someone else? How did it make you feel?

Remembering a person’s name is important. Dale Carnegies said that a person’s name is the sweetest and most important sound in any language. Repeat the name several times in the conversation.

How you shake someone’s had tells a lot about you. The hand cannot conceal messages like people’s words. Good posture, standing tall reflects confidence.

Honor other people’s space is also important. 18inches is an acceptable norm for most Americans. Other cultures have different notions of personal space.

Why are these items important? Because perceptions play a huge role in how people buy and from what businesses they buy. In today’s competitive market place, you cannot afford to let any perception cast a negative pall on you or your business. Improving these skills can add to your bottom line and it will not cost you one dine to make the changes.

To be continued, your comments are welcomed...