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November 28, 2008

Networking and 60 Second Commercials--Non-verbal Communications

Here’s a list of things you need to be aware of that will cause your prospect to pay attention to you and truly learn from you.

Vary the speed of your speech

Your speed of delivery must vary - meaning you have parts of your presentation that are faster and other parts slower. Why? Because this is how you stress importance. I’ll go into details about this on the conference call. Vary your voice tone and volume A varied tone of voice and volume are very important if you want to keep your prospect’s attention and have them understand what you say. It’s what gives your prospect a clue about what is important and what is very important.

Create strategic pauses

Extremely effective so the audience feels that you are speaking right to them. Use set-up words and sentences Set-up words are words you say that prepare your prospect for what you’re about to emphasize. Like if I were to say, “If you learn nothing else out of tonight’s presentation…” that would be a set-up sentence to emphasize what I’m about to say.

Build bridges

Another topic is the use of what I call bridges. Bridges are words and or sentences you use to transition from one topic to another. When you’re shifting topics - you need to use a bridge - otherwise your prospect doesn’t follow you and there’s a gap. Many prospects get lost in this G A P between topic 1 and topic 2. It’s not that they don’t understand topic 1 or 2, it’s that they didn’t hear you move from topic 1 to topic 2 and they don’t see how the two topics relate.

Be easily heard

You need to communicate with a volume that each person you’re talking to can hear easily but not so loud that it causes the prospect to feel you’re shouting at them.

Make frequent eye contact

Make frequent eye contact with individual people. I used to practice this at my kitchen table with stuffed animals. I would talk to one animal sitting at the table and then to another one. If you’re talking to a husband and wife, you should talk directly to the wife for 5-10 seconds and then directly to the husband for 5-10 seconds. When speaking to 10,000 people, you look at ONE person and talk to them for 5-10 seconds then pick out another person. Never talk to a crowd.

Tim Sales Support @ FirstClassMLMTools.com
First Class MLM Tools
742 North 1890
West Provo, UT 84601

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