Get Email Addresses the Old Fashion Way

Get Email Addresses the Old Fashion Way!

The best way to get email addresses--call your customers and ask for them! Why can this be an effective business strategy?

When was the last time a business called you for customer input? Most business never take this simple step to call and talk with customers. Does anything more need to said?

What if you called one of your existing customers every day? Start with your best customers. Ask for five minutes of their time. Tell them you are upgrading your marketing efforts and need their help. If they like your business they will give you their input. Ask how your product or service is working for them. What do they like best about it? What has not worked so well? At the end of this brief conversation, ask for their email address so that you can keep in touch with them. They will give you their email address.

What will be the result of this 10 minute daily exercise?

1. Customers will feel appreciated because you called and talked with them.

2. You will clearly separate your business from the competition because they are not doing this.

3. You will receive the best input about the strengths and weaknesses of your business from the people that count—your customers.

4. You will get the customer’s email address. Over a year’s period of time you could add 200 emails to your mailing list.

5. At least 20% of these people will appear at your business or refer others to your business sooner rather than later. You will see a spike in new business.

To accomplish these results, you will have spent no money from your pocket. You can use employees during their down time to follow a script and make additional calls. You will see some profound differences in your business. Make one call a day or make five calls one hour.

To be continued, your comments are welcomed…